FOR OUR CLIENTS
As a black, female-owned agency made up of a diverse team, the myWHY team views all campaign strategy, messaging, and activation work through the lens of diversity, equity and inclusion (D.E.I.) efforts, understanding diversity spans race, ethnicity, gender, age, sexual orientation, religion, background, and experience.

FOR YOUR AGENCY
Together with your team, we’ll augment your diversity, equity and inclusion resources–reviewing your strategy and creative assets and digging into unique audience insights to help strengthen the D.E.I. of your branding efforts.

You’ll earn your audience’s trust by crafting compelling, valuable content that speaks authentically and across segments, markets and diverse voices.

Traditional PR alone isn’t enough. In the changing landscape of consumer purchase habits, adding influencer marketing to our overall strategy will help ensure we’re reaching your diverse target audiences across one of the most important media of our time—the online community.

We develop and manage your influencer marketing campaigns from A to Z. During every campaign, we monitor and measure ensuring each influencer is delivering what’s promised generating results that are ROI focused.

With over fifteen years working in the television industry, our contacts used to be our colleagues, and our connections are numerous. The ways we can support you are endless. We are experts at matching our clients with the right media contacts and influencers to tell relevant stories with a diverse, equitable and inclusive perspective about your brand in a powerful way.

We’ve been in the social media space long before it became what it is today. With over 10 years experience, we’ve built solutions to many of the painstaking challenges that most agencies and teams are still navigating.

Working with us provides a team of leaders and experts who follow the changes in the algorithms so you don’t have to. Experts who spend hours obsessively testing, learning and optimizing while connecting data points and sometimes ripping audiences into mini parcels of glorious conversions.

Paid social isn’t rocket science, but the algorithm behind Facebook, Instagram and TikTok Paid Social platforms are quite complex. We’ve spent a significant portion of our careers developing a solid grasp of it and look forward to geeking over goals and KPIs and delivering results.

As your best-in-class team, you’ll be happy to know that we’re that good. We are continually invited to attend the exclusive Facebook Summits showcasing upcoming products and initiatives.