Kelli Farley

Influencer Marketing Manager/Media Monitoring Specialist


Kelli brings more than a decade of experience in influencer marketing strategy and implementation to her role as influencer marketing manager at myWHY. With a proven track record of success, she is an expert in conceptualizing and executing comprehensive influencer marketing initiatives across diverse lifestyle, food, and wellness sectors. Additionally, as the agency’s media monitoring specialist, she actively tracks and analyzes media coverage for clients, their competitors, and key client industries to keep agency staff informed and assist them in making the┬ámost strategic decisions for each client.

With a keen understanding of influencer and creator talent dynamics, Kelli excels in developing effective influencer marketing strategies that leverage emerging trends across various social platforms. Her expertise extends to negotiation skills as well, ensuring successful collaborations and sponsored activations with brand ambassadors. Her past experience includes managing campaigns for Blendtec, Jane.com, and Zip Top. Since joining myWHY in 2021, she has strategized and executed full-scale influencer marketing campaigns for clients such as TruEats, Youtheory, Natracare, Camp Fire, and Genuine Health.

Based in Utah, Kelli loves spending time outdoors with her husband and two sons. Together, they enjoy hiking, biking, boating, camping, and playing catch. On her own, she also enjoys reading and watching a good show.

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