Creative marketing solutions to help you rise above the noise of the crowded marketplace while quickly building KNOW, LIKE and TRUST for your brand. 



“MadeGood has worked with Emerald-Jane Hunter and her team at myWHY Agency since January 2018. We have found EJ to be very hard working, tenacious and energetic, and her efforts have resulted in an outstanding amount of media coverage for our brand since she became our media partner. She is able to leverage her knowledge of, and connections within the media industry, to gain brand exposure across broadcast, print and digital.

Most importantly, EJ crafted our brand story, based on her knowledge of the roles of editors and producers, to make our products more interesting to them, easy to fit it into their lineup and more likely to get picked up. I would highly recommend EJ and her team as a communication partner for any company looking to improve and widen their media exposure.”

Janice Harada, Marketing Manager, MadeGood Foods

“It’s been a game changing experience working with EJ and her team. myWHY is not just your typical PR firm. They are passionate, innovative, and execute strategic plans that give our brands the awareness and exposure they need and deserve.

I love how they connect our brands with the right partnerships, using a creative mix of targeted activations from TV exposure, impactful influencers, to relevant and educational sampling events. Our brand presence has increased significantly since we’ve worked with My Why and it’s been so refreshing to collaborate with a PR partner who truly gets our brands. Thanks EJ!”

Marce McKinnon, Brand Manager, Secret Squirrel Cold Brew Coffee & Wonder Drink Kombucha
Brand Manager, Secret Squirrel Cold Brew Coffee & Wonder Drink Kombucha

“I Grow Chicago is grassroots and community-led, so it was really important to us when choosing a PR firm that our communications reflected our mission. myWHY Agency has not only reflected our mission but furthered it. We are a small but mighty team pulled in so many directions, and our top priority is always our neighbors and programs. Working with Emerald-Jane and Lana from myWHY Agency has allowed us to focus more of our energy on doing what we do best, because they are so on top of their sh$t. We don’t have to worry about getting the coverage we need to sustain our work because we know myWHY has our back. And most importantly, we know the coverage we get will be in our values and that they will always fight for our community’s voice, platform, and agency.”

Robbin Carroll, Founder, I Grow Chicago