About

About Us

myWHY Agency is a black-owned, women-led integrated marketing communications agency headquartered in Chicago, IL. We’re passionate about supporting purpose-driven brands, businesses, and game-changing leaders tell impactful stories with a specialized focus on the lens of diversity, equity, and inclusion (DEI). Our team alongside clients create transformative brand strategy, PR, inﬂuencer, and social media campaigns that strategically amplify brands–grabbing attention, demanding interaction, and generating long-term impactful value that makes a diﬀerence.

DEI is part of our DNA. To us, diversity extends across race, ethnicity, age, sexual orientation, religion, gender, and experience. We’re committed to being aware, authentic, and accountable, and enfusing that into every campaign we create or strategic guidance we oﬀer.

myWHY Agency is also a proud solutions partner for the JEDI Collaborative, a nonproﬁt dedicated to accelerating and expanding the positive impact that the natural products industry can have on transforming the entire food system and increasing the accessibility of healthy products to all people.

We’re a team of marketing, advertising and PR agency veterans passionate about transformative brand strategy, PR, inﬂuencer, and social media campaigns that align with our shared D.E.I. values.

Additionally, we believe every client relationship is just that–an ever-evolving relationship grounded in trust and integrity. Based on this belief system, we’ve developed a set of “B.R.A.V.E.” values that better foster long-term partnerships and mission-driven marketing:

WE ARE

BRAVE

BE REAL

Be real, authentic, and transparent.

RESPECT

Respect all team members, viewers and communities.

ASK QUESTIONS

Ask questions—focus on what could be, not what has already been done.

VALUE DETAILS

Value details.

EMPOWER

Empower each other to create marketing with integrity and be the change we wish to see in the world.

myWHY enables mission-driven brands, businesses and game-changing industry leaders align to their purpose in order to unlock greater success, business longevity and D.E.I. connectivity.

OUR METHOD

Start with Your WHY.
Everything we do begins with a business goal and an intended measurable result.

Dig Into Your Audience.
We conduct an empathy-fueled audience analysis through social listening, behavioral data, and an audit on past performance.

Let the Insights Guide You.
The insights gathered from our quantitative and qualitative research will guide each phase of our work, from concepting to reporting–regardless of channel, activity, or activation.

COPY NEEDED