About
About Us
myWHY Agency is a a Chicago-based, black-owned, all women-led global powerhouse that’s revolutionizing how purpose-driven brands and game-changing business leaders tell their stories.
The agency was founded in 2016, with one goal in mind — to focus on working ONLY with purpose-driven brands, mission-focused organizations, and transformational business leaders. Why? Because we believe that the only way to create lasting impact is by focusing on one’s core purpose. It’s not just about selling products, but about creating meaning and building trust that lasts.
At myWHY, we don’t just do PR and Marketing – we develop brand stories that resonate, campaigns that convert, and strategies that stick. Our secret? Whether it’s through brand strategy, brand messaging & positioning, public relations, influencer marketing, social media marketing, or content marketing, we’re all about generating that long-term value that makes a real difference.
And the industry has taken notice. In 2023 our agency was a Ragan’s PR Daily Awards finalist for Cause-Related Marketing Campaign for our campaign titled: Give Big, Get LIT: Bridging the Gap Between Literacy and Storytelling. We’ve been named Expertise Best PR Firm in 2020, 2022 and 2023.
J.E.D.I (justice, equity, diversity & inclusion) is at the core of our agency’s DNA. We empower clients to be aware, authentic, and accountable—ensuring their initiatives and practices integrate diverse perspectives spanning race, ethnicity, age, sexual orientation, religion, gender, abilities, and lived experiences. We guide our clients to embrace authentic inclusion by aligning their initiatives, communications, and organizational practices with meaningful commitments. Through this comprehensive approach, we ensure that diversity and inclusion aren’t just buzzwords, but rather core principles that shape the campaigns we create.
we believe every client relationship should be one grounded in trust and integrity. Based on this belief system, we’ve developed a set of “B.R.A.V.E.” values that better foster long-term partnerships and mission-driven marketing:
WE ARE B.R.A.V.E.
BE REAL
Be authentic, transparent, and true to ourselves in all our interactions and work. We embrace genuine connections and honest communication.
RESPECT
Honor and appreciate the diverse perspectives of our team members, audiences, and communities. We cultivate an inclusive environment where every voice matters.
ASK QUESTIONS
Challenge conventions and explore possibilities. We innovate by asking “what if?” and pursuing creative solutions that push boundaries.
VALUE DETAILS
Excellence lies in the details. We pay meticulous attention to every aspect of our work, recognizing that small details create extraordinary results.
EMPOWER
Uplift and support each other to create meaningful, ethical marketing that makes a positive impact. We lead by example and inspire positive change in our industry.
We are passionate about visionary brands and transformative industries that dare to make a difference.
From innovative health and wellness companies to sustainable organic products, from mission driven for-profit businesses to impactful nonprofits, we are passionate about empowering forward-thinking organizations to discover and amplify their authentic purpose.
By helping brands align with their WHY, we don’t just build brands or businesses—we create lasting legacies.
Because when purpose drives your decisions, longevity becomes your natural destination.
COPY NEEDED
COPY NEEDED
Our Team
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What's your WHY?
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