I develop measurable marketing strategies for B2C and B2B clients—from startups to global Fortune 500 brands. By applying insights, experience and instinct, I create strategies that drive action and deliver ROI. My comprehensive understanding of social, digital and traditional media helps me determine the optimal use for each medium within an integrated campaign.

Skills/Competencies:
Brand Strategy & Positioning, Content Marketing, Social Media Strategy, Lead Generation, Influencer Marketing, Team Leadership, Mentoring, Fiscal Accountability, Proofreading, Editing

Brand Experience:
Ameriprise Financial, Charter Communications, CleanTrvlr, Coca-Cola, Dell, Delta Faucet, General Mills, IBM, Jimmy John’s, Navigant, New Line Cinemas, Owens Corning, Philips, Skippy, Sodexho, State Farm, Teflon, TransUnion, Yahoo, ZEVTRON

Summary of Expertise:

• Planning and executing ROI-driven marketing campaigns that generate awareness, drive engagement and leads, and sustain brand loyalty.
• Data analysis to detect insights that inspire engaging brand stories.
• Assimilation of complex information into audience-centric, strategic messaging across multiple channels.
• Collaborating with cross-functional teams to establish alignment on goals, timing, budgets and quality of deliverables.