Emerald-Jane Hunter (EJ), founder and ringleader of myWHY Agency, is a master of all things media, storytelling, and content creation. A four-time Emmy Award-winning producer, EJ brings more than 20 years of experience—15 of those in the TV industry—to the world of integrated marketing, where she is committed to championing passionate and meaningful communications efforts for mission-led entrepreneurs and corporations.

Inspired by Simon Sinek’s book Start with WHY, EJ birthed myWHY in 2016. Here, she works with purpose-driven brands, businesses, and game-changing leaders to tell strategic, impactful stories with a specialized focus on diversity, equity, and inclusion (DEI). myWHY’s integrated marketing campaigns are aimed at further elevating and amplifying brand voices in a way that’s aware, authentic, and accountable to generate long-term value that makes a difference.

Born and raised in Ghana, West Africa, EJ emigrated to the US in 1999. After developing a fearless business mentality, she now lives out her passions every day through her vision at myWHY Agency, including influencer/social media/content marketing, PR/media relations, brand strategy, and a commitment to diversity, equity, and inclusion.

The Chicago-based agency has become a national leader in empowering purpose-driven brands and minority-owned enterprises. Since the beginning of myWHY, EJ has strived to expand the firm’s positive impact on the natural products industry by transforming the traditional food system and increasing accessibility to healthy products for all people. To advance this mission, myWHY Agency is a proud solutions partner with the J.E.D.I Collaborative and currently serves on the J.E.D.I (Justice Equity Diversity Inclusion) Content Advisory Council for Informa Markets.