Four Emmy Awards, 25 years of storytelling mastery, and an unwavering vision to change how brands connect with their audiences. That’s just the beginning of my story. I’m EJ (short for Emerald-Jane), the founder and proud ringleader of myWHY Agency, where we turn brand stories into movements that matter.

I once read that there are only two ways to influence human behavior: manipulating or inspiring it. I choose to inspire! 

After a fulfilling 15-year career in the TV industry, I felt a burning desire and a calling to something bigger, but the path wasn’t immediately clear. Seeking inspiration, I picked up the book by Simon Sinek, Start with Why. Suddenly, what I wanted my work to mean and my legacy to be, emerged – and the door to it all was myWHY.

I founded the myWHY Agency in 2016, with one goal in mind — to focus on working ONLY with purpose-driven brands, mission-focused organizations, and transformational business leaders. From grassroots to important global views – I have made it my personal and professional mission to focus on how my work and that of my team leaves this world better than we found it.

Why? Because I believed then, as I do now, that the only way to create lasting impact is by focusing on one’s core purpose. It’s not just about selling products, but about creating meaning and building trust that lasts. 

Born under the vibrant skies of Ghana, West-Africa, I transplanted to the US in 1999, and brought with me a fearless spirit and an unshakeable determination to make an impact. That drive has shaped myWHY into what it is today: a Chicago-based, all women-led global powerhouse that’s revolutionizing how purpose-driven brands and game-changing business leaders tell their stories because we know that the right style of storytelling is the invisible thread that weaves humanity together, and brands have the power to create change when they tell theirs authentically.

At myWHY, we don’t just do PR and Marketing – we orchestrate narratives that resonate, campaigns that convert, and strategies that stick. Our secret? A laser focus on diversity, equity, and inclusion within all narratives, combined with an integrated approach that’s aware, authentic, and accountable. Whether it’s through brand strategy, brand messaging & positioning, public relations, influencer marketing, social media marketing, or content marketing, we’re all about generating that long-term value that makes a real difference.

And the industry has taken notice. In 2023 our agency was a Ragan’s PR Daily Awards finalist for Cause-Related Marketing Campaign for our campaign titled: Give Big, Get LIT: Bridging the Gap Between Literacy and Storytelling. We’ve been named Expertise Best PR Firm in 2020, 2022 and 2023.

I was honored as a 2022 PRNEWS Top Woman in PR (Innovator Category), graduated from the prestigious Goldman Sachs 1,000 Small Businesses program, and was named one of Ariel Investments’ 40 Under 40 Game Changers in 2016.

But success isn’t just about business accolades. Giving back is at the core of my own WHY. A pianist myself, I serve as a board member at The People’s Music School, a nonprofit organization and the largest completely free music school serving Chicago metropolitan area children over 85% of whom are students of color. Our mission is to deliver access to the benefits of high-quality music education which has the power of transforming the lives of these children in an impactful way. 

Passion, mixed with purpose should be everyone’s WHY. Ready to write your brand’s next chapter? Let’s make an impact together!