Emerald-Jane Hunter (EJ), founder and ringleader of myWHY Agency, is a master of all things media, storytelling, and integrated marketing. A four-time Emmy Award-winning former TV producer, EJ brings more than 25 years of experience—15 of those in the TV industry, and now to the world of integrated marketing, where she is committed to championing passionate and meaningful communications efforts for mission-led entrepreneurs and corporations.

Inspired by Simon Sinek’s book Start with WHY, EJ birthed myWHY in 2016. Here, she works with purpose-driven brands, businesses, and game-changing leaders to tell strategic, impactful stories with a specialized focus on diversity, equity, and inclusion (DEI). myWHY’s integrated marketing campaigns are aimed at further elevating and amplifying brand voices in a way that’s aware, authentic, and accountable to generate long-term value that makes a difference.

Born and raised in Ghana, West Africa, EJ emigrated to the US in 1999. After developing a fearless business mentality, she now lives out her passions every day through her vision at myWHY Agency, including brand strategy, PR/Media relations, influencer marketing, social media marketing, content marketing, and a commitment to diversity, equity, and inclusion.

Named the 2022 PRNEWS Top Women in PR (Innovator Category), she is also a graduate and cohort ambassador of the Goldman Sachs 1,000 Small Businesses program and was named by Ariel Investments’ as a 40 Under 40 Game Changer in 2016.

A pianist herself, EJ is a board member at The People’s Music School, a nonprofit organization and the largest completely free music school serving Chicago metropolitan area children over 85% of whom are students of color. Its mission is to deliver access to the benefits of high-quality, tuition-free music education. Through intensive instruction and performance, its students achieve excellence in music that transfers to other areas in life.