Dayna is a seasoned and versatile business leader with over 15 years of experience in all facets of corporate communications. Her expertise includes public relations (PR), executive strategy and development, employee communications, thought leadership, corporate social responsibility (CSR), marketing, and crisis communications.

As an account director at myWHY Agency, Dayna oversees all client accounts, ensures all teams are on track to meet goals and deliver results, and manages the development and execution of strategic integrated communications and numerous special projects.

Prior to myWHY, Dayna served as AVP of corporate content for HSA Bank (a division of Webster Bank), where she established a new corporate communications team to maintain and enhance the company’s reputation amongst stakeholders through sound internal and external PR strategy and execution.

Over the years, Dayna has led marketing and PR efforts for various agencies in the Milwaukee area. Her diverse experience includes planning and implementing rebranding campaigns, developing effective KPI-measured advertising and PR programs, and successfully building and nurturing key client relationships to achieve long-term business growth. In addition to working on crisis communications for major regional and global occurrences, Dayna has also established thought-provoking CSR programs and facilitated new corporate partnerships with both third-party and nonprofit organizations.

A multiple award-winning PR professional, Dayna holds a degree in journalism from the University of Minnesota–Twin Cities.