
Dana Swinney
Senior Publicist, Freelance
With fifteen years in the public relations game, I’ve earned a nickname that makes me smile: “the media whisperer.” Why? Because I have a knack for finding the perfect story angle and matching it with just the right media target. Building authentic relationships isn’t just a skill – it’s my superpower.
Armed with a master’s degree in Organizational Communication and Leadership, I bring both strategic thinking and genuine heart to every client interaction. Whether I’m crafting thought leadership angles or developing unique campaign ideas, I ensure every communication with editors and producers builds lasting relationships across the country.
My media connections span from coast to coast, and I’ve had the pleasure of securing coverage with heavy-hitters like Fortune, Forbes, The Today Show, HGTV, O Magazine, Essence, NPR, and the Huffington Post (to name a few). But what truly excites me is the diversity of clients I get to champion – from certified B Corporations and luxury brands to sustainable businesses and family-owned enterprises looking to amplify their voice.
At myWHY Agency, I continue to do what I do best: transform compelling stories into meaningful media coverage that makes an impact.