Lucy Reynolds

Wordsmith & Editor


They say editors are born, not made – and after more than 30 years in the industry, I’d have to agree. Words aren’t just my profession; they’re my passion.

As the copywriter and wordsmith at myWHY Agency, I bring meticulous attention to detail and a thorough approach to every project. My editing portfolio spans everything from press releases and magazine articles to websites, blog posts, and social media calendars. I’ve even tackled employee handbooks, sales training manuals, and full-length fiction and nonfiction books – because no writing challenge is too big or too small.

When I’m not fine-tuning content at myWHY, you’ll find me coordinating content for three monthly magazines in West Michigan and East Tennessee – Lakeshore Living, Zeeland Living, and Big Orange Country Real Producers.

Armed with a communications degree from the University of Tennessee, I’ve been wielding my red pen professionally since 1990. My journey has led me through marketing, advertising, and PR initiatives for diverse clients including McDonald’s Restaurants, YMCA, Junior Achievement, the Knoxville Museum of Art, and various regional shopping centers.

I believe the written word is more than just communication – it’s a gift. And at myWHY, I’m committed to unwrapping that gift with excellence, one edit at a time.

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