Plant-Based Beauty with Benefits

When Bixa Beauty launched, the owner of the plant-based brand needed support defining a story that would cut through the noisy beauty industry and engage influencers with her whip lip product line. Her 20-year career in the makeup and entertainment industries meant she already had the connections and her commitment to give 10% of proceeds to a non-profit in Africa meant she had an even more compelling story to share, her challenge was how to do it in a way that was as big and bold as her idea.

We worked with Dieda to create a brand positioning strategy and provided a look book that brought the story to life. We utilized the logo, color palette and product photography provided by Dieda’s web designer for a look that integrates seamlessly with her brand and helps her create awareness and new sales through these influencers’ networks.

Services             Brand Strategy

The initial launch of the new whip lip product line sold out with a waitlist and the momentum Dieda was looking for to keep sales flowing.