Bixa Beauty • Brand StrategyA Sold Out Sales Launch

When Bixa Beauty launched, the owner of the plant-based brand needed support defining a story that would cut through the noisy beauty industry and engage influencers with her whip lip product line. Her 20-year career in the makeup and entertainment industries meant she already had the connections and her commitment to give 10% of proceeds to a non-profit in Africa meant she had an even more compelling story to share, her challenge was how to do it in a way that was as big and bold as her idea.

We worked with Dieda to create a brand positioning strategy and provided a look book that brought the story to life. We utilized the logo, color palette and product photography provided by Dieda’s web designer for a look that integrates seamlessly with her brand and helps her create awareness and new sales through these influencers’ networks.