TIKTOK + INSTAGRAM INFLUENCER MARKETINGOVER 6% ENGAGEMENT RATE FOR OVERTONE

To highlight the oVertone ‘For Brown’ hair line, inclusive of shampoos and conditioners that tint brown hair without harmful bleaching, myWHY was tasked to pair the brand with relevant influencers that could create awareness around the product.

We partnered with 6 Influencers across TikTok and Instagram to create exciting transition Reels & TikToks that showed the wide range of before and afters this product is able to achieve on brown hair at home that normally would need to be done in a salon!

With a spend of $11.4k, we were able to have influencers create and post 32 pieces of content all highlighting the For Brown line – which the brand was also granted usage rights to across varying digital media platforms.

Results

6 Partners with combined impressions of 378k
Over 254k Video Views & 33.3k Engagements
An overall creator engagement rate of 6.96%

ServicesInfluencer Marketing

Year  July 2021


Influencer Marketing