Over 1.5B Media Impressions for oVertone

Duration: February + March 2021

There’s a lot of innovation happening at oVertone. They’re looking out for the darker colored hair kings and queens of the world who deserve and want to have the option to make exciting yet subtle changes to their hair color. With a focus on the ‘For Brown Hair’ Coloring Conditioners and Daily Conditioners for February/March 2021, the brand was searching for a PR and Influencer marketing partner that can elevate and strengthen brand awareness by activating with the right tactic and message on the right platforms.

Below are results from our efforts within EIGHT WEEKS of engagement. This was a testing period with the agency and upon successful completion, oVertone has extended its working relationship with the agency.


ServicesPR/Media Relations