Over 32MM Media ImpressionsOver $1M in publicity valueOver 100 media placements

Fresh off the release of a new, first-of-its-kind product line of Prebiotic Kombucha, Wonder Drink aimed to concentrate consumer attention on the new line while educating consumers and media alike about the exciting science behind Prebiotic Kombucha.

We focused on securing TV placements across target cities to introduce Wonder Drink Prebiotic Kombucha as an innovative nutritional beverage. To introduce the product line to wider audiences and encourage exciting, hype-inducing conversations on social media, we implemented a hefty PR strategy that relied largely upon both food and wellness influencer engagement and national TV placements.