*** Navy Pier was a client of another agency, this case study is a direct result of our work on this account***
OBJECTIVE
Create awareness regarding the replacement of the iconic Ferris Wheel at Chicago’s Navy Pier with a new, bigger and improved one, in time for its Centennial celebrations in 2016.
STRATEGY
Leverage our relationship with Chicago media as a sure way to win for Giordano’s.
CREATIVITY
After deep research, we discovered there would coincidentally be a super blood moon on the night of the “last ride.”
This provided an additional angle for creativity to use for media outreach.
WE CAPITALIZED ON CURRENT EVENTS & TAPPED INTO CULTIVATED RELATIONSHIPS:
We tapped, once again, into our relationship at ABC and approached TV meteorologists Ginger Zee on GMA and Tracy Butler on ABC 7 Chicago. and encouraged them to mention the Ferris Wheel during their weather forecasts. We lined up professional photographers to capture photos of the old ferris wheel on it’s last ride against the blood moon.
We sent them quickly to GMA and secured placement along with placements on ABC 7 Chicago.
RESULTS
We garnered more than 20.8 million impressions across both platforms.
