Celebrating 175-years of Advancement in Medicine


For 175 years and counting, the American Medical Association (AMA) has been meeting each moment in medicine by advancing science and research, standardizing physician training and medical education, improving public health, and uniting the profession around a common set of ethics. We were tasked with building an identity and campaign around the AMA’s 175th anniversary.

Services         Brand Strategy
Campaign Messaging/Positioning, New Campaign Logo + New Campaign Visual Identity


In partnership with Bigmouth Creative, we facilitated workshops with the 22-person client campaign committee, defined the primary campaign messaging goals, audience and insights to build a newsworthy campaign. Campaign materials included a campaign logo, social media, in-office environmental graphics, pressreleases and influencer marketing.


Video concept and production for internal employee townhall event to reveal the campaign and inspire engagement around the history of the organization.