Creating a holistic fitness brand
THE NEED
Anna Palermo, a Chicago-based holistic health and fitness coach, specializes in holistic training for women moving through motherhood. In the crowded personal training market, she wanted to make sure her unique, results-focused programming designed for women moving through fertility, pre or post natal, and peri menopause or menopause would stand out.
Services Brand Strategy
Brand Messaging/Positioning, New Logo + New Visual Identity, Social Media Content Strategy
THE SOLUTION
We created a personal brand story including positioning her message with a new visual look and feel that would speak directly to her audience in a memorable way while she builds new online programming for her business. A social media roadmap was built based on the new brand to help Anna immediately connect and engage with the women her unique programming will resonate most with.
Identity System
Creating a system that captures the unique essence of the brand.
A new logo, brand colors and a brand book were created to capture the unique essence of the brand. The messaging was evaluated and refined to better connect with her audience on new offerings. And, a social media content guide was established bringing the authentic story to life across channels. Further evaluation is underway as the launch is occurring in September.
PRIMARY COLOR PALETTE
SECONDARY COLOR PALETTE
LOGO
SOCIAL MEDIA ROADMAP
