Re-imagining a Pet Care Brand


Launched in 2018, Milwaukee Paws Pet Care has been on a steady trajectory for growth. Dog walking, pet sitting and positive reinforcement training services are just the beginning. Over the coming 12-18 months, they are aiming to become the first pet training facility in downtown Milwaukee. As they move toward their dream of a training and retail facility, they wanted to make sure that their approach to marketing was memorable.

Services         Brand Strategy
Brand Messaging/Positioning, New Logo + New Visual Identity, Social Media Roadmap


Develop a polished brand message that would more clearly explain the value they provide and set them apart from their competitors. Produced a visual look and feel that is fresh, modern and elevates the character and tone of their brand.

Identity System

Creating a system that works for every audience.

In developing a new identity, we wanted to ensure that the mood board and brand colors allow the brand’s personality and warmth to shine through. Each color was derived from something animal related while keeping the vibrancy front and center.




Designing a logo that says it all

We wanted Milwaukee Paws’ logo to be immediately recognizable, clearly communicate what they do. As the most visible component of their brand, we designed it to be tasteful, ownable, simple and strong.


“The team at myWHY Agency are absolutely wonderful. I wanted to rebrand, but wasn’t sure what direction I wanted to go in. The team took the time to get to know my company, what we did and what we believed in. They worked with me to articulate what I knew inside. I love my logo and the branding they did! Now, I feel like my company is able to present who we are in a manner that is consistent, on brand and contemporary. Thank you Emerald, Karianne and Bre!”

Dawn Jacques, OwnerMilwaukee Paws