Diversity, Equity & Inclusion

Our Capabilities

Diversity, Equity & Inclusion


Guidance and oversight that ensures your brand is in alignment with inclusive, future-forward ideals.

D.E.I. IS IN OUR D.N.A.

FOR OUR CLIENTS
As a black, female-owned agency made up of a diverse team, the myWHY team views all campaign strategy, messaging, and activation work through the lens of diversity, equity and inclusion (D.E.I.) efforts, understanding diversity spans race, ethnicity, gender, age, sexual orientation, religion, background, and experience.

FOR YOUR AGENCY
Together with your team, we’ll augment your diversity, equity and inclusion resources–reviewing your strategy and creative assets and digging into unique audience insights to help strengthen the D.E.I. of your branding efforts.

  • Campaign Strategy
  • Messaging and Content Review
  • D.E.I. Insights
  • D.E.I. Auditing and Training to shape how your internal teams approach influencer marketing

Case Studies


Brand Strategy

Our Capabilities

Brand Strategy


BUILD YOUR BRAND

As you shift your focus toward your new vision, our brand positioning process will establish the right language to tell a consistent foundational story. Your messaging will be defined strategically to work across the channels that best engage your audience. From your website, to your talking points for media/PR & your social media content, it’s about a consistent and memorable, authentic story that brings your WHY to life.

Our Process: There are three essential insights that we will use to drive the creation of your brand positioning.

YOUR VISION

Articulate where you are headed, keeping in mind where you are today. Blend your aspiration with reality.

YOUR AUDIENCE

Define who you want to engage with. Outline who they are, what they think, feel, and believe, beyond the demographics — at a behavioral level.

YOUR DIFFERENTIATORS

Establish what makes your brand unique in your industry & outside of your industry. Capture your brand value words that bring your business to life with an emotive quality to connect memorably with your audience.

  • Brand Messaging & Positioning for Individuals/C-Suite Executives
  • Brand Messaging & Positioning for Brands and Businesses
  • Visual Identity Development

Case Studies

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CONTENT MARKETING

Our Capabilities

Content Marketing


Magnify your brand’s compelling message with unbridled creativity and thoughtful inclusivity.

You’ll earn your audience’s trust by crafting compelling, valuable content that speaks authentically and across segments, markets and diverse voices.

  • Content Analysis
  • Audience Research
  • Original Content Creation
  • Content Marketing Strategy
  • Content Management
  • Graphic Design
  • Videography
  • Photography
  • Copywriting/Ghostwriting

Video Recipes


Company Videos


Stop Motion


Photography


Videography


Case Studies

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INFLUENCER MARKETING

Our Capabilities

Influencer Marketing


Amplify your brand story by harnessing the power of authentic, diverse connections—with the goal of accelerating measurable, ROI-focused results and impactful, inclusive conversations.

Traditional PR alone isn’t enough. In the changing landscape of consumer purchase habits, adding influencer marketing to our overall strategy will help ensure we’re reaching your diverse target audiences across one of the most important media of our time—the online community.

We develop and manage your influencer marketing campaigns from A to Z. During every campaign, we monitor and measure ensuring each influencer is delivering what’s promised generating results that are ROI focused.

  • Influencer campaign strategy
  • Influencer research
  • Influencer contract negotiation
  • Influencer budget management
  • Shipping logistics to influencers
  • Influencers as content creators 
  • Influencer activations
  • Analytics, performance reporting
  • TV-focused influencers
  • Celebrity Influencers

Case Studies

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PR & MEDIA RELATIONS

Our Capabilities

Media & Public Relations


Campaigns that grab attention, demand interaction, and generate long-term value.

With over fifteen years working in the television industry, our contacts used to be our colleagues, and our connections are numerous. The ways we can support you are endless. We are experts at matching our clients with the right media contacts and influencers to tell relevant stories with a diverse, equitable and inclusive perspective about your brand in a powerful way.

  • Media Outreach
  • Pitch Development
  • Press Kit Development & Distribution
  • Award Submission
  • Crisis Communications
  • Editorial Outreach
  • Media Training
  • Celebrity Seeding & Endorsement
  • Partnership/Sponsorship Alignment
  • Product Placement
  • Analytics, Monitoring & Reporting
  • Editorial Placements
  • Event Management

Case Studies


SOCIAL MEDIA & CONTENT MARKETING

Our Capabilities

Social Media Marketing


Paid placements that generate demand and drive revenue for your business. Organic social content that grows your brand’s social community while engaging with the right audiences.

We’ve been in the social media space long before it became what it is today. With over 10 years experience, we’ve built solutions to many of the painstaking challenges that most agencies and teams are still navigating.

Working with us provides a team of leaders and experts who follow the changes in the algorithms so you don’t have to. Experts who spend hours obsessively testing, learning and optimizing while connecting data points and sometimes ripping audiences into mini parcels of glorious conversions.

Paid social isn’t rocket science, but the algorithm behind Facebook, Instagram and TikTok Paid Social platforms are quite complex. We’ve spent a significant portion of our careers developing a solid grasp of it and look forward to geeking over goals and KPIs and delivering results.

As your best-in-class team, you’ll be happy to know that we’re that good. We are continually invited to attend the exclusive Facebook Summits showcasing upcoming products and initiatives.

  • Full strategy roadmap (goals, strategies, channels, KPIs)
  • Content strategy, monthly editorial calendars
  • Community management strategy and playbooks
  • Performance analytics and measurement
  • Online reviews and reputation management
  • Creative development (copywriting, design, video, photos)
  • Social listening reports (consumer sentiment)
  • Paid social media advertising 
  • Analytics, monitoring and reporting

Case Studies

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About Us

About

About Us


myWHY Agency is a black-owned, women-led integrated marketing communications agency headquartered in Chicago, IL. We’re passionate about supporting purpose-driven brands, businesses, and game-changing leaders tell impactful stories with a specialized focus on the lens of diversity, equity, and inclusion (DEI). Our team alongside clients create transformative brand strategy, PR, influencer, and social media campaigns that strategically amplify brands–grabbing attention, demanding interaction, and generating long-term impactful value that makes a difference.

DEI is part of our DNA. To us, diversity extends across race, ethnicity, age, sexual orientation, religion, gender, and experience. We’re committed to being aware, authentic, and accountable, and enfusing that into every campaign we create or strategic guidance we offer.

myWHY Agency is also a proud solutions partner for the JEDI Collaborative, a nonprofit dedicated to accelerating and expanding the positive impact that the natural products industry can have on transforming the entire food system and increasing the accessibility of healthy products to all people.


We’re a team of marketing, advertising and PR agency veterans passionate about transformative brand strategy, PR, influencer, and social media campaigns that align with our shared D.E.I. values.

Additionally, we believe every client relationship is just that–an ever-evolving relationship grounded in trust and integrity. Based on this belief system, we’ve developed a set of “B.R.A.V.E.” values that better foster long-term partnerships and mission-driven marketing:

WE ARE

BRAVE

B

R

A

V

E


BE REAL

Be real, authentic, and transparent.

RESPECT

Respect all team members, viewers and communities.

ASK QUESTIONS

Ask questions—focus on what could be, not what has already been done.

VALUE DETAILS

Value details.

EMPOWER

Empower each other to create marketing with integrity and be the change we wish to see in the world.

myWHY enables mission-driven brands, businesses and game-changing industry leaders align to their purpose in order to unlock greater success, business longevity and D.E.I. connectivity.

 

OUR METHOD

Start with Your WHY.
Everything we do begins with a business goal and an intended measurable result.

Dig Into Your Audience.
We conduct an empathy-fueled audience analysis through social listening, behavioral data, and an audit on past performance.

Let the Insights Guide You.
The insights gathered from our quantitative and qualitative research will guide each phase of our work, from concepting to reporting–regardless of channel, activity, or activation.

COPY NEEDED

COPY NEEDED

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