When comparing Facebook to Pinterest, we increased engagement on Pinterest by nearly 1.5X compared to Facebook. The numbers are 898,982 engagements for similar budgets and targeting with 1,305,400 engagements on Pinterest.

• One Back to School campaign drove 3,850 link clicks to their -Comm website.
• We were able to maximize influencer creative to see significant gains on other platforms like Pinterest. Originally intended for Facebook/Instagram, repurposing the content allowed it to be used for Pinterest too, generating 3,000+ additional link clicks.
• With 1.24M Video Views in total, 8% completed watching the entire paid video ad. The average video view of all ads was over 3 seconds, with half of the ads reaching 6 seconds as the average video view length.

Results:

ServicesSocial Media Marketing

Year2018-2019