OUR WHY

We are a boutique integrated marketing agency, passionate about helping leaders of small to mid-sized entrepreneurially minded companies become PROACTIVE entrepreneurs.
We believe that the only way to achieve long term business success is by consistently evaluating your business, strengths, weaknesses, opportunities for growth and potential threats.
Once you have answers to the above, you must create and execute a step by step strategic plan of action using a combination of marketing tools (public relations, social & digital marketing, advertising, content marketing, influencer marketing, email marketing etc) to help deliver a unified marketing strategy that leverages the best resources to quickly build business recognition and growth.
We know, without a doubt, that the combination of marketing tactics is a powerful blend that quickly builds know, like and trust for your brand.

OUR HOW

DISCOVER
Evaluating your business - where are things now? Where did you go "wrong"? Where are you trying to go? We want to see the full picture.
What are your strengths & weaknesses?
What opportunities for growth are there for your business?
What are potential threats for which changes need to be made to ensure you stack up squarely against the competition.

PLAN
We use all the information gathered to
Create a step by step strategic plan of action - what to do, when to do it, how to do it and most important, WHY you should do it.
We then assign success metrics for each plan of action along with timelines and specific milestones to hit. This will ensure we stay true to the plan while tracking and measuring results.

EXECUTE
It's time to put it all to work. We offer a plethora of services to meet your needs. We can alternatively act as your Marketing Consultants and train your existing team

EVALUATE
We monitor results and evaluate how our work is influencing your goals and objectives. We edit and tweak as we go along to ensure our plan is executed to its fullest potential

At myWHY, we “ARE POWERING YOU UP TO RISE ABOVE THE NOISE” of a very crowded marketplace

OUR MANTRA

“He who has a why can endure any how.” -- Frederick Nietzsche
In order to succeed in life, you have to be crystal clear on what you want and why you want it, and knowing this WHY is what pulls you through when the going gets tough.

When it comes to your business -- whether you’ve already launched or still in the whiteboard phase -- knowing your “why” will help you stay committed to your dream and help others get on board too.

We are dedicated to helping our clients nurture and grow their whys. This entire agency was founded based on my personal why. After a successful career in the world of entertainment television, I found that true joy came when I saw the direct results and impact my work had on other entrepreneurs as we uncovered and discovered the true why behind them starting their businesses and using that to create marketing strategies and tactics to actualize their dreams. Seeing the excitement on their faces as they experience the positive results from the simple changes made in their "how" is a feeling one cannot make up.
I’m an entrepreneur helping other entrepreneurs and it’s exactly what I would do, even if I had all the money in the world.

So...what is it that drives you? The reason probably isn’t money -- at least it shouldn’t be.

Emerald-Jane

What Integrated Marketing Can Do For Business

With information reaching consumers from many different sources, it has become crucial for brands to apply a consistent message to successfully reinforce their message and better reach their customers. Integrated Marketing Communications (IMC) ensures that all of a company’s communications and messages work with one another, creating a uniform message. When a business has consistent marketing and all of their communication channels echo the same consistent brand message, that business effectively impacts consumer targets leading to positive results for the brand.
The Stork Bag
360.Mind.Body.Soul.
Giordanos
Navy Pier
OurGifts App
Dez Deme House of Styles
Cracked 695

Our Capabilities

Over 15 Years of Experience Provides YOU With A One Stop Shop For All Of Your Marketing Needs. Our successful background in both marketing and media production makes us uniquely qualified to serve the needs of entrepreneurs in the digital age. Consistency across platforms has never been as important as it is today, and it’s essential that your business reinforces its distinctive voice across channels. Only a strategic integrated marketing approach enables your brand to have an impact across traditional and digital marketing outlets. By tailoring, optimizing, and marketing an original message for your brand, myWHY can help you achieve your entrepreneurial goals in stellar time.

BRANDING

Defining your business is a key task that can make all of the difference in nurturing a loyal customer base.

GRAPHIC DESIGN

Showcase your uniqueness to customers by implementing a design that complements your branding.

MARKETING COLLATERAL

Capitalize on digital and traditional media to reinforce your unique message to consumers across all platforms.

BUSINESS CONSULTING

Evaluation and analysis to make sure all aspects of the business is running effectively and serving your bottom line

VIDEO MARKETING

Nothing beats the value that video brings. It’s SEO’s best friend. YouTube is now the 2nd largest search engine in the world behind Google. Over the past couple of years, creating web-video content not only has become easier and less expensive; it also has become completely necessary. Web videos can help you achieve a number of sales and marketing goals while taking a variety of forms – from customer education to property tours and testimonials. We recommend adding video marketing to your overall goals. We will work with you to create compelling, cost-effective video content within a wide range of budgets. Just as important, we will market your video content across social, web and beyond. Video services include Script writing Pre-production, production, post-production Motion graphics YouTube channel setup Social network integration

PHOTOGRAPHY

Capture professional images that are then shared across media platforms.

PUBLIC RELATIONS

Designing a powerful PR strategy is crucial to providing new opportunities for your brand while also continuing to strengthen its presence in the market. We have deep relationships in top newsrooms both locally and nationally with a multitude of strong personal connections due to our long and continued track record in the industry. We will develop an ongoing strategic and proactive media relations strategy to tell your brand's story, mission and vision and pursue a variety of angles to both local and national consumer and business media.

Media relations strategy - Part of our strategy will be a mix of sharing news about your company while also focusing on trend stories, your commitment to offering the services and solutions that you do, people you help, tips for consumers and opportunities to pitch new innovative products or systems you might be incorporating in your services. We will develop new and creative angles to go beyond traditional pillars in the calendar to find unique ways to fit your brand into the news

Targeted media list development - We will build a list around the different areas for which we can share your story.

News release writing and distribution for current and future projects - For any newsworthy announcements, we will draft press releases and distribute to the appropriate channels.

Press kit development (print & online) - We will work together to put together a press kit for you. This will be an important document serving a variety of roles.

On-site presence for media coverage - We will be on-site during media opportunities or press conferences for additional support.

Thought leadership - We will position you as an expert in your field, offering you up for opinion pieces, quotes, tv, radio and print segments and more as deemed appropriate.

MEDIA TRAINING

Learn how to exploit both traditional and digital media outlets to reach wider audiences for free. Preparation of spokesperson before media interviews to ensure all key messages are delivered effectively.
Train individually with our renowned media-training experts or participate in an interactive group setting to concentrate on verbal and non-verbal communication skill development and master your media message. Proper preparation and training ensures an organically flowing, controlled interview.

WEBSITE DEVELOPMENT & DESIGN

Strengthen your brand with a custom site and sleek aesthetic that communicates your exceptionality plus written content that inspires action.

SOCIAL MEDIA STRATEGY & MANAGEMENT

Integrate your marketing strategies into various social media channels to increase user engagement and brand loyalty.

Overview

Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more leads and prospects which in turn promote sales and revenue. Effective social media marketing takes quality and consistency over time to build interest and a following. This section describes services we offer that will be part of the social media marketing program over a six month minimum social media program.

What We Do

Social Media Auditing Social Media Strategy and Planning Daily Management & Posts Custom Content Creation Interactive Engagement Awareness & Follower Growth Social Media Advertising Video Marketing on Social Media

Social Media/Online Auditing

We’ll evaluate your current online presence—from your website, blogs, to your use of social media—or lack thereof. We’ll have a one-on-one call where we walk you through the results and tell you what’s working and not working and what you could change.

Social Media Strategy & Planning

We implement a social media strategy with clear objectives and measurable goals. We research your business and the competition to set a strategy. We take what we find and build the foundation. And then we directly manage your social media presence based on our findings.

Social Media Management

Our skilled team of social marketers will create, manage, and deliver top-performing social media campaigns for your business. We position our clients to become influencers through social media marketing. Our campaigns deliver engaging content, increase followers, and drive word of mouth. This approach easily translates into more leads and sales for our clients. We manage the following social media channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest

Social Media Advertising

By advertising through social media, we leverage social media platforms to connect your product or service to thousands of people. We use highly targeted methods of social media advertising that allow our clients to pinpoint their exact demographic and reach them at an affordable rate. With our social media advertising services, we will create advertisements, target them, and optimize them for them best results.

STRATEGIC PARTNERSHIPS

Form alliances with other brands and opportunities to showcase your products and services to additional consumers.

KEY MESSAGE DEVELOPMENT

Capture your entrepreneurial spirit with a unique message that captivates consumers and compels them to action.

BLOGGER & INFLUENCER RELATIONS

In a world that is saturated by advertising, it’s hard for consumers to trust any of the claims that marketers make. This cynicism is often eroded when recommendations for products come from friends or family members or a trusted source. Influencer marketing allows brands to gain a unique advantage over their competition and this will be one of the tactics we will use to further enhance your brand and name.

Rather than marketing directly to a large group of consumers you instead inspire/hire/ pay influencers to get out the word for you. We will engage influencers with large followings of all types with a local and national following in creative ways including: Experiences, Product Reviews, Events, Product Launches, Exclusive Previews, LIVE feeds from Facebook, Insta-stories, Periscope and Snapchat where applicable.

Sample of Influencer/Blogger industries we will tap into:
Lifestyle
Fitness
Tech
Fashion
Travel
Cooking and more.

MARKETING, SALES & PRICING STRATEGY

Playing up value to warrant price and consumer expectations creates a win-win between your product and service and consumers

SWOT Analysis

SWOT Analysis is a useful technique for understanding the Strengths and Weaknesses, and for identifying both the Opportunities open to your brand and the challenges you might encounter. A SWOT Analysis will help us define and carve a sustainable niche in your market. What makes SWOT particularly powerful is that it can help us uncover opportunities that you are well-placed to maximize. By understanding the opportunities your business has not yet tapped, you can better navigate and barriers to your continued growth and success.

Marketing Strategy

The cornerstone of any business strategy is a compelling, effective, and cost efficient marketing strategy. We work with clients to understand their business objectives, market environment, and internal capabilities to form a fact-based marketing strategy. We work with products, services and companies to determine the appropriate channels (including the internet and social media), message, pricing and other factors to reach target customers and influence desired behavior.

Pricing Strategy

One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion

EMAIL MARKETING

In a world with more than 3 billion active email addresses, it’s no secret that many of us prefer digital communication. Sometimes we check our inboxes on a smartphone or tablet, and other times we use a desktop or laptop. But no matter which way you like to read, it’s all about the content.Email marketing services include Research & Planning: We will analyze your customer base to determine how to craft messages that will resonate with them. If you already have existing email subscribers, we will do an audit to see open rates etc and use that data to determine the best way to highlight your business. Set up: If email marketing is new to your brand, we will set it up from scratch for you. Content Creation: We will create short yet memorable content. Our writers produce clean and concise copy and our graphic designers know how to effectively use that visual medium to draw in your readers. Schedule and monitor: We will schedule all emails according to a plan laid out in our strategy and will monitor performance Report: We will send monthly reports showing how email marketing is working.

DIGITAL MARKETING

We will devise extensive digital marketing strategies and implement and manage these to generate additional brand awareness and increase online sales.
Services include SEM (SEO & PPC), WordPress, CRM Integration, Google Analytics, Google AdWords, mobile ads, and social media advertising and optimization.

Meet The Team

Emerald-Jane Hunter President & Lead Strategist

Lana Becker Director of Digital Marketing

Tara Rahe Senior Strategist and Business Development

Donnita Shaw Marketing & PR Assistant

Lisa Concepcion Content Development

Sally Salinas Graphic Designer

DeNishia (Dee) Yearby Marketing & PR Manager

Kelly Young Social Media Manager

Their WHY is our WHY

We do whatever it takes to help you reach your target consumer, through a strategic marketing mix that includes earned and paid media platforms and shareable content that’s relevant to and matches the current stage of the buyer’s journey. We work with you to inspire your consumer target to explore, buy, use, and promote your brand most favorably. Here's a list of CURRENT & PAST CLIENTS
Famous Famiglia
NYC Holi Hai
Healthy Shopper
Danielle Robay
Naturally Savvy
Steve
Golden Confidence Pool Party Tour
Boston Business Women
Sergio & Banks
Sip & Savor
The Stork Bag
Wander PR
seaway bank
Excuse Free Fitness
FruVé xPress Juicery
Cracked
Wine house
Eating Live
LF
gladiator_fitness_expo
willow creek
lilspace
Learning center
360
Pier 31
Acentive
Concert Management
Our Gifts
Dez deme
Tournament

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It Takes A Village! Meet Our Tribe

We’d love to hear from you

Contact Us

Work With Us

myWhyAgency is always looking for exceptional talent who shares our passion for creativity and fun when it comes to Integrated Marketing Communications. New projects are always coming our way making it necessary to add marketing strategists, writers, publicists, video editors, graphic designers and other creative professionals to the myWhy team. Send us your resume today! hello@mywhyagency.com
Created by potrace 1.10, written by Peter Selinger 2001-2011 Layer 1 Created by potrace 1.10, written by Peter Selinger 2001-2011 Layer 1