We are an integrated marketing and creative agency founded by four-time Emmy Award winning producer Emerald-Jane Hunter. We are passionate about health and wellness brands in the lifestyle, beauty and consumer packaged goods space, as well as non-profit organizations, woman-owned businesses and organizations rooted in people and planet.

We help our clients develop and share their “WHY” through full service, calculated communications using a combination of marketing tools that include public relations, social media marketing, influencer marketing and content creation. This combination of marketing tactics leverages the best resources to quickly build KNOW, LIKE and TRUST for any brand.


In order to succeed in anything you do, including running a business, you must have a WHY.

Your WHY is the purpose, cause or belief that inspires you. Your WHY is what fuels you, giving you a filter to make decisions that will help you find greater fulfillment in all that you do.  Your WHY, when well-aligned, becomes the single reason you keep going when the going gets tough.

Part of our WHY is our commitment to only work with like-minded companies, entrepreneurs and visionaries.

So what is it that drives you? The reason probably isn’t money—at least it shouldn’t be.


Evaluating your business–where are things now? Where did you go “wrong”? Where are you trying to go? We want to see the full picture. What are your strengths & weaknesses? What opportunities for growth are there for your business? What are potential threats for which changes need to be made to ensure you stack up squarely against the competition.


We use all the information gathered to create a step by step strategic plan of action–what to do, when to do it, how to do it and most important, WHY you should do it. We then assign success metrics for each plan of action along with timelines and specific milestones to hit. This will ensure we stay true to the plan while tracking and measuring results.


It’s time to put it all to work. We offer a plethora of services to meet your needs. We can alternatively act as your Marketing Consultants and train your existing team.


We monitor results and evaluate how our work is influencing your goals and objectives. We edit and tweak as we go along to ensure our plan is executed to its fullest potential.

We create success for your business. Check out some client results.

We've had fun creating success for small businesses. We care about your business. We can't wait to help you rise above the noise.
The Stork Bag
The American Bully Kennel Club (ABKC)
Navy Pier


Media & Public Relations

With over fifteen years working in the television industry, our contacts used to be our colleagues, and our connections are numerous. The ways we can support you are endless. We are experts at matching our clients with the right media contacts and influencers to tell relevant stories about your brand in a powerful way.

Media Outreach

Pitch Development

Press Kit Development & Distribution

Award Submission

Crisis Communications

Editorial Outreach

Media Training

Celebrity Seeding & Endorsement

Partnership/Sponsorship Alignment

Product Placement

Analytics, Monitoring & Reporting

Editorial Placements

Event Management


As we aim to help you grow your brand/company, we have to provide more than traditional tactics. Consistency across platforms has never been as important as it is today, and it’s essential that your business reinforces its distinctive voice across channels. Only a strategic integrated marketing approach enables your brand to have an impact across traditional and digital marketing outlets. By tailoring, optimizing, and marketing an original message for your brand, myWHY can help you achieve your business goals in stellar time.

  • Strategy Planning
    Business Development Strategy, Marketing Strategy, Sales Strategy & Process, Pricing Strategy
  • Strategic Partnerships/Brand Collaborations
    Identifying other brands and influencers to align with, making the connection & executing campaigns
  • Digital Marketing
    Social Media Ad Buy, Google Analytics, Adwords, Pay-Per-Click, Landing Page Design & Optimization
  • Content Development
    Curating ideas to make you stand out, Creating Content for Email Marketing, Newsletters & Marketing Campaigns
  • Social Media
    Strategy, Auditing, Management



Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more leads and prospects which in turn promote sales and revenue.

Effective social media marketing takes quality and consistency over time to build interest and a following.


Social Media/Online Auditing: We will evaluate your current online presence—from your website, blogs, to your use of social media—or lack thereof. We’ll have a one-on-one call where we walk you through the results and tell you what’s working and not working and what you could change.

Social Media Strategy & Planning: We implement a social media strategy with clear objectives and measurable goals. We research your business and the competition to set a strategy. We take what we find and build the foundation. And then we directly manage your social media presence based on our findings.

Social Media Management: Our skilled team of social marketers will create, manage, and deliver top-performing social media campaigns for your business. We position our clients to become influencers through social media marketing. Our campaigns deliver engaging content, increase followers, and drive word of mouth. This approach easily translates into more leads and sales for our clients.

Custom Content Creation: Content creation consists of the creation of posts that go out on your social media channels. We develop content by defining how your brand hopes to engage its audience. This could be creating content that educates people about your brand, inspires them to take an action, or informs them more about industry-related news to engage their interest. We differentiate from other social media management companies by producing high-quality content with images that incorporate your logo and color scheme.

We Interact With Your Potential Customers: Interactive engagement consists of engaging and interacting with potential buyers on social media. This involves posting content that drives likes, retweets, comments, and shares. It also involves interacting and joining authentic conversations with people who may have a need for your product or services on a daily basis.

We Increase Your Followers: There are two ways we increase fans and followers for our clients. It consists of organic approaches or paid advertising. Organically, we increase followers by spending time each day using hashtags, following hundreds of people, liking other user’s posts, and much more. Under this approach, we typically increase followers by hundreds of people each month on Twitter and Instagram. On platforms like Facebook, we increase your fans through paid There are two ways we increase fans and followers for our clients. It consists of organic approaches or paid advertising. Organically, we increase followers by spending time each day using hashtags, following hundreds of people, liking other user’s posts, and much more. Under this approach, we typically increase followers by hundreds of people each month on Twitter and Instagram. On platforms like Facebook, we increase your fans through paid advertising. 

Social Media Advertising: By advertising through social media, we leverage social media platforms to connect your product or service to thousands of people. We use highly targeted methods of social media advertising that allow our clients to pinpoint their exact demographic and reach them at an affordable rate. With our social media advertising services, we will create advertisements, target them, and optimize them for them best results.

Video Marketing: Nothing beats the value that video brings. It’s SEO’s best friend.  YouTube is now the 2nd largest search engine in the world behind Google. Over the past couple of years, creating web-video content not only has become easier and less expensive; it also has become completely necessary. Web videos can help you achieve a number of sales and marketing goals while taking a variety of forms – from customer education to property tours and testimonials.

We recommend adding video marketing to your overall goals. We will work with you to create compelling, cost-effective video content within a wide range of budgets. Just as important, we will market your video content across social, web and beyond.

Video services include:

  • Script writing
  • Pre-production, production, post-production
  • Motion graphics
  • YouTube channel setup
  • Social network integration



Prior to strategic communications and integrated marketing there needs to be a brand identity in place. Our agency provides Creative Development services to assist you in developing the right brand image. Social media pages, logos, graphic content, websites, etc serve as our digital resume. It is the first “Hello” to prospective clients and consumers. Professional photos and video content set you apart from others in your industry. We lead that effort with a strong minimalist creative team.

  • Creative Support
    Logo, Graphic Design, Social Media Graphics, Photography, Full Video Production services
  • Website Design & Development
    SEO Optimization, Designing and Developing your website


Meet The Team

Lana Simon Senior Publicist

Sally Salinas Creative Services - Graphic Design

Their WHY is our WHY

We do whatever it takes to help you reach your target consumer, through a strategic marketing mix that includes earned and paid media platforms and shareable content that’s relevant to and matches the current stage of the buyer’s journey. We work with you to inspire your consumer target to explore, buy, use, and promote your brand most favorably. Here's a list of CURRENT & PAST CLIENTS
Made Good Foods
Secret Squirrel
Tiny Tapp Properties
LINK Unlimited
Moroccan Magic
Hyde Park Brew Fest
The KIND Coalition
American Bully Kennel Club (ABKC)
My Dental Gallery
The Stork Bag
Naturally Savvy
Rochelle Trotter
Danielle Robay
Famous Famiglia
Just Thrive
Illinois Security Professionals
Healthy Shopper
Spice Adams
Sergio & Banks
NYC Holi Hai
Excuse Free Fitness
Sip & Savor
Wander PR
seaway bank
Wine house
Eating Live
Learning center
Pier 31
Our Gifts
Dez deme

"411" for your WHY

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It Takes A Village! Meet Our Tribe

Great things in business are never done by one person. They're done by a team of people. Steve Jobs had Steve Wozniak, Bill Gates had Paul Allen. Below is our tribe of trusted partners and friends and together we stay in the #1 spot.

We’d love to hear from you

Contact Us

Work With Us

myWhyAgency is always looking for exceptional talent who shares our passion for creativity and fun when it comes to Integrated Marketing Communications. New projects are always coming our way making it necessary to add marketing strategists, writers, publicists, video editors, graphic designers and other creative professionals to the myWhy team. Send us your resume today! hello@mywhyagency.com


5113 S. Harper Ave

Suite 2C

Chicago, IL 60615



Phone: 312-874-7204

Created by potrace 1.10, written by Peter Selinger 2001-2011 Layer 1 Created by potrace 1.10, written by Peter Selinger 2001-2011 Layer 1

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