As a Social Media Manager at myWHY agency, I bring the sunshine of Miami wherever I go. A proud Florida International University graduate with a Bachelor’s in Journalism and Mass Communications, I’ve cultivated my expertise with additional certifications from Parsons in Fashion Industry Essentials and am currently expanding my horizons through NYU’s journalism program.

With ten years of experience spanning professional sports, food & beverage, corporate communications, and travel, I now channel my passion for digital storytelling into crafting compelling narratives for our clients.

At myWHY, I orchestrate comprehensive social media strategies, analyzing platform analytics to optimize content performance and drive meaningful engagement. My day involves curating visually striking content calendars, managing community interactions across platforms, and staying ahead of emerging social media trends to keep our clients’ voices fresh and relevant.

My role extends beyond traditional social media management – I specialize in developing marketing campaigns that authentically align with brand values, creating scroll-stopping Reels and TikToks that capture audience attention, and implementing strategic content initiatives that drive measurable results. I particularly enjoy collaborating with our creative team to ensure our social media narratives seamlessly integrate with broader marketing objectives.

When I’m not crafting the perfect caption or brainstorming the next viral campaign, you’ll find me diving into self-improvement books, perfecting my form in pilates class, or hunting for hidden gems at local thrift stores. My approach to social media is much like my approach to thrifting – it’s all about discovering unique opportunities and transforming them into something extraordinary.