Hindsight 2020

How marketers and brands are integrating the lessons of 2020
NBJ Guest Editors Issue, Feb 2021
Guest editor Emerald-Jane Hunter, myWHY Agency
Story by Ilene Lelchuk

Who wouldn’t want to forget the nightmare that was 2020? Nutrition industry marketing strategists, as it turns out.

In 2020, marketers and brands found themselves forced to pivot—more like summersault—their way through a tu-multuous year fraught with a pandemic, economic upheaval and a reckoning with racial inequity. Now, in 2021, instead of writing off the previous year, they are in-corporating its crucial lessons into their DNA. As one agency head told NBJ, 2020 was the most important year of the decade.