“We’re living in unprecedented times.”

To be honest, I’d be fine if I never hear that phrase again. Like, ever. And I think I speak for a lot of us when I say that. But despite how draining and demoralizing it is to hear what has become the “COVID-19 anti-mantra,” there’s a sobering truth to it.

These ​are​ unprecedented times. Among the social, racial and economic reckonings occurring in the U.S., on top of it already being a wildly important and controversial election year, we’re deep into a pandemic that’ll last for years. How could things ​possibly​ get any more stressful? Oh yeah… ​it’s back to school season.

Read complete article “How can Back -to-School brands thrive in a COVID-19 era“.