In partnership with
The Power to Unlock Potential
Empowering children through culturally relevant books. Young, Black & Lit has a simple yet powerful mission – to increase access to children’s books that reflect the experiences of black children. Their purpose was clear, and they were already changing the lives of young readers across the country, but they needed a brand that could reflect the amazing work they do in a consistent and memorable way. That’s where we came in.
In partnership with Bigmouth Creative, we took them through a strategic process to develop a strong brand message that mirrors the spirit of the organization and brings their mission and values to life. Our partner Bigmouth used this insight in their creative process to develop a new identity and design system.
Services Brand Strategy
A Comprehensive Multi-Platform Approach
For Young, Black & Lit’s online presence, we defined a more streamlined message and set of talking points for the team to use consistently across platforms. A social media content guide was also developed that conveyed the new look & feel and allowed the content team to quickly and easily create fresh content.