Here’s a few important tips for brands looking to embrace today’s online activations and connect with consumers through them.

Whether you like it or not, the status quo is changing. So much so that if the version of yourself from a year ago got to peek into the somewhat dystopian present, they’d likely do a double—no, TRIPLE—take. Digital transformation has always been on the horizon, and for quite some time it’s been slowly (but surely) seeping into the lives of many.