Content Development: The team conceptualized the idea of “The Last Ride” where Chicagoans and Chicago born celebrities would come out to be a part of “The last ride” of the iconic Ferris Wheel.
Influencer Engagement: We leveraged our relationship with Richard Roeper (one of the first people to ride the Ferris Wheel when it went up 20 years ago) and got him to be one of the last people to ride on the wheel for its last spin
We also leveraged our celebrity contacts who recorded video messages about their memories of the Ferris Wheel. This video was used on social media as part of the #countdown campaign.
PR: Coincidentally there was to be a super blood moon on the night of the “last ride.” We approached TV meteorologists and encouraged them to mention the Ferris Wheel during their weather forecasts. Secured media included ABC 7 Chicago, GMA and Windy City LIVE.
MEDIA HITS SECURED
Project DetailsCreate awareness regarding the replacement of the iconic Ferris Wheel at Chicago’s Navy Pier with a new, bigger and improved one, in time for its Centennial celebrations in 2016. ** Navy Pier was a client of another Agency. This reflects the work we did as part of a larger project**
- Project Type: Content Development, Influencer Engagement, PR