With over a decade of experience in the influencer marketing realm, I’m your go-to strategist for turning social media buzz into measurable success at myWHY. Think of me as a trend translator – I speak fluent influencer and can navigate the ever-evolving landscape of lifestyle, food, and wellness sectors with ease.

As both our influencer marketing manager and media monitoring specialist, I wear two hats with style. I’ve orchestrated successful campaigns for brands like Blendtec, jane.com, and Zip Top, and since joining myWHY, I’ve led full-scale influencer initiatives for TruEats, Youtheory, Natracare, Camp Fire, and Genuine Health to name a few. 

I also spend part of my time actively tracking and analyzing news coverage across various media platforms like print, broadcast, online, and social media to identify mentions of our clients, or specific issues, providing insights and reports to stakeholders to inform strategic decisions, often working with PR and communications teams to assess campaign effectiveness and manage reputation. 

My secret sauce to juggling it all? A mix of strategic thinking, a passion for all things data, keen trend-spotting, and ninja-level negotiation skills that ensure our brand collaborations hit the mark every time, and our media monitoring reports are insightful for our clients. 

When I’m not crafting influencer strategies or diving deep into media analytics, you’ll find me embracing the Utah outdoors with my husband and two sons – hiking, biking, boating, camping, or simply tossing around a ball. And yes, I occasionally trade the mountain trails for a good book or binge-worthy show.