Kassie Rizzo-Pitts

Director of Digital Media


As Director of Digital Media at myWHY, I’m what you might call a digital alchemist – turning paid social media strategies into gold. Sure, I’m a self-proclaimed computer nerd, but one who speaks fluent paid digital marketing and ROI.

I cut my teeth in social media before it was cool – back when Facebook was just a place to poke your friends and share what you had for lunch. Over the past 10+ years, I’ve evolved alongside the platforms, scaling from organic-only strategies to managing multi-million-dollar social media budgets. And let me tell you, those self-made mistakes along the way? They’re now my secret sauce for success.

Numbers speak louder than words, and mine are shouting from the rooftops. I’ve fine-tuned our social media tactics to achieve an average $60+ Return on Ad Spend for our clients. In fact, my work was so impressive that Facebook featured one of my client success stories on its website as a case study – not to brag, but kind of to brag.

Think of me as your algorithm whisperer. While others see chaos in constant platform changes, I see opportunities. I live for the thrill of testing, learning, and optimizing – it’s like solving a puzzle where the pieces keep changing shape.

My specialty? Dissecting audiences into precise segments and turning data points into conversion confetti. At myWHY, I ensure our clients’ digital presence isn’t just seen – it performs and delivers.

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