As a Paid Advertising & AI Expert at myWHY agency, I’m a trailblazer who’s spent the last decade turning digital dreams into measurable realities. Think of me as your ROI architect – I design and build self-sustaining paid ad funnels that don’t just perform, they transform.

My journey has taken me from nimble startups to global powerhouses, crafting high-ROI campaigns for brands that read like a who’s who of industry titans: Condé Nast UK, Lionsgate Entertainment, Disney On Ice, PBS, NPR, and Deutsche Bank, just to name a few. I’ve proven that whether it’s B2B or B2C, the secret sauce lies in the details of market research and precision campaign optimization.

In the ever-evolving digital landscape, I’ve mastered the art of paid social advertising, turning complex funnel optimization and ROAS-based strategies into revenue-generating machines. My toolkit spans everything from cutting-edge AI imaging to traditional SEO and content development. As a pioneer in AI-driven creativity, I was one of the first designers ever featured in AI Fashion Week, highlighting my deep understanding of how artificial intelligence is reshaping the digital landscape.

My forward-thinking approach helps brands navigate modern challenges like AI-generated user accounts on social media platforms, ensuring campaigns remain effective, authentic, and grounded in real audience connections. I’m equally comfortable diving deep into Google Analytics data as I am crafting compelling creative direction and copy that converts.

At myWHY, I bring this comprehensive expertise to every project, combining innovation with strategy to deliver actionable insights and solutions for the evolving advertising space. As a sought-after voice in digital marketing, I ensure our clients’ digital marketing investments don’t just reach their target audience – they resonate and deliver measurable results. Think of me as your digital guru, equipped with everything from strategic planning to tactical execution, all focused on one goal: maximizing your return on investment through smart, sustainable digital marketing solutions.