With 20+ years in corporate communications, I’m what you might call a strategic storytelling Swiss Army knife. My toolkit? Everything from comprehensive PR and crisis communications to CSR initiatives and integrated marketing. Think of me as your brand’s secret weapon for turning complex challenges into compelling narratives.

As VP of Client Services at myWHY Agency, I’m the conductor of our client symphony – orchestrating strategic communications, managing special projects, and ensuring our teams hit every note perfectly. I develop messaging strategies that resonate from local coffee shops to global boardrooms, helping brands find their authentic voice and amplify it across all the right channels.

Before joining the myWHY family, I served as AVP of corporate content for HSA Bank (a division of Webster Bank), where I built a corporate communications dream team from the ground up. We didn’t just maintain the company’s reputation – we enhanced it through strategic PR that spoke directly to stakeholders’ hearts and minds.

My journey includes leading marketing and PR initiatives for various agencies in Milwaukee, where I’ve done everything from orchestrating rebranding campaigns to developing KPI-driven programs that actually move the needle. I’ve navigated crisis communications through stormy waters, created CSR programs that make real impact, and built partnerships that stand the test of time.

A journalism graduate from the University of Minnesota–Twin Cities, I’ve collected a few shiny accolades along the way, including recognition from the National Agricultural Marketing Association (NAMA) the American Agricultural Editors’ Association (AAEA) and being named a PR News Platinum PR Award finalist. But what really gets me excited? Turning your brand’s story into tomorrow’s headlines.