Summer Lee

Influencer Marketing Strategist and Campaign Manager

Summer Lee is an influencer marketing expert with experience in creator strategy for fashion, retail, and entertainment clients. Most recently, Summer served as Creator Strategist for TikTok leading creator strategy for brands in the fashion/luxury vertical – strategizing on campaign creative concepts to drive media spend on TikTok, sourcing influencer recommendations, then overseeing campaign execution through reporting.

She also helped with general creator initiatives like fair creator pay, 1:1 workshops for brands to get face time with TikTok influencers, experiential opportunities for TikTok to develop relationships with its creators and more.

Summer has strategized and executed on full-scale influencer marketing campaigns for a wide breadth of enterprise and SMB clients.

She also has experience consulting for SMBs on influencer strategy, affiliate marketing, and content strategy. Summer is a graduate of Texas A&M University & a degree in Strategic Communications with a concentration in Business Administration.

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