I’m what you might call a brand whisperer – someone who takes raw talent and transforms it into empire-building success stories. With over 20 years as a talent manager, publicist, marketer, and executive producer, I’ve mastered the art of turning personal brands into cultural phenomena.

 I began my career as the architect of the entire Nate Berkus brand for its first 16 years, collaborating with the entire Oprah Winfrey Show team, including Oprah herself. Picture this: over 70 appearances and makeovers, transforming not just spaces, but the entire landscape of design television. Under my guidance, we didn’t just build a brand – we created a lifestyle empire, launching successful product lines with Linens N Things, HSN, and Target.

Beyond product development and brand architecting,  I’ve also served as Executive Producer and consulting producer for many shows including: The Nate Berkus Show with SONY and HARPO, American Dream Builders on NBC, and as creator and EP of Nate & Jeremiah by Design on TLC. Each project wasn’t just a show – it was an opportunity to brand storytell to millions of consumers.

When I’m not working behind the scenes, I’m penning thoughts into books. I’m the proud author of two works: Unverified  and Another Hysterical Female. My client roster reads like a who’s who of entertainment and corporate America, including partnerships with ABC, P&G, GMC, and TJX.

At myWHY Agency, I bring this wealth of experience to help brands find their voice, tell their story, and create lasting impact. Because in my world, it’s not just about managing talent – it’s about unleashing potential and building legacies that stand the test of time.