Amie Hornbaker

Senior Publicist

Amie is an award-winning, accredited communications strategist with more than 20 years of experience. A former broadcast journalist, she’s a natural storyteller with an affinity for media relations success using local, regional, and national outlets. She thrives on strengthening brands’ narratives by telling their stories through the lens of their people and customers, with proactive outreach strategies such as thought leadership, expert bylines and op-eds, and public engagement through effective social media content creation.

She is passionate about strategic messaging and garnering media attention for a variety of verticals, including sustainability, healthcare, financial services, technology, government agencies, and luxury retail. In addition to media relations, content creation, and social media support, her areas of expertise include integrated marketing, communications strategy and planning, public affairs campaigns, and brand management.

Amie has achieved the thrill of many big media wins, such as the New York Times, the Today Show, Good Morning America, USA Today, and The Wall Street Journal, yet she also highly values local media coverage for greater community impact and engagement. She is known for her proven performance in driving integrated marketing campaigns through the use of paid, earned, and owned media.

A native Floridian, Amie graduated from the University of Florida with a bachelor’s in telecommunication—a solid foundation for her love of writing and creative storytelling.

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