OBJECTIVE

In 2018, San-J was embarking on a major rebrand phase. Main objective was to generate bigger, more impactful placements for widened consumer awareness and more engagement in the digital space with their brand in the U.S. marketplace.
This was a key goal prior to the introduction of their new line of Korean BBQ Sauces launching late 2019.

STRATEGY

Conduct a competitor analysis to get a sense of where they fall in the media marketplace and within conversations. Get a better sense of where they’re “falling short” so we can
hone in on elevating the brand in those spaces

Tap into our influencer network to make a splash across social media and blogs with custom created recipes and posts using San-J products.

Conduct traditional media outreach across TV, Online, Print and more.

Leverage our relationship with chefs, using their expertise and visibility to generate additional placements for the brand

The Results: 2018 - mid 2019

Total Mentions: 100+
Total Reach (Online & TV): 8.18M
Publicity Value: $100K+