OBJECTIVE

For 2 years in a row, our agency managed media relations for the local summer street festival. Our first year came with tremendous success where our work helped double attendance of this festival to 50,000 attendees.

2019 came with a focus to further elevate the exposure for Hyde Park Brew Fest by generating quality placements over quantity.

STRATEGY

We used similar tactics as before such as event listings and online coverage but we focused on getting large TV placements, coming up with ways to tell the Hyde Park story through the lenses of the festival.

We also managed the festival’s Facebook and Instagram pages
GOALS: To further grow the page from last year, leveraging social media to further elevate the festival and boost attendance.

Results

Total media mentions: over 130
Value of media coverage received: $735,800
Media Reach: 3 million
Estimated attendance: a total of 70,000 for the weekend