CHALLENGE 1: With so many pizza brands in the Chicago market, we had to keep finding creative ways to keep Giordano's at the forefront of people's minds.
CHALLENGE 2: Promote the start of football season at Giordano's Andersonville location with specials on beer.
Content Development : During the Cubs vs. Mets final game, wage a bet between the two cities - who's pizza is the best.
Windy City LIVE coincidentally made the same bet with Kelly Rippa & Michael Strahan then hosts of Live with Kelly & Michael with the losing team to bring their pizza to the winning team's city.
We have a personal relationship with Anthony Adams, former Chicago Bear's player and host on FOX's "Inside the Bears" TV show. We leveraged that relationship and his well-known funny videos on social media. We had him head to Giordano's to film one of his videos for use promotionally.
Content Development for Challenge 2:
It's tough to pitch media to "promote our beer specials" so instead we conceptualized a proactive approach putting us in charge of content and created a video for social media use to build the buzz around football season and their specials.
Collaborations: With deep personal relationships at Windy City LIVE, we got the direct shoe-in to have Giordano's be the pizza of choice should the cubs lose.
MEDIA HITS SECURED
Project DetailsProject 1: With so many pizza brands in the Chicago market, we had to keep finding creative ways to keep Giordano's at the forefront of people's minds. Project 2: Promote the start of football season at Giordano's Andersonville location with specials on beer. **Giordano's was a client of another Agency. Our work was part of a larger project**
- Project Type: Content Development, PR, Influencer Engagement