As former members of the media, our first love has and always will be Public Relations. Our contacts used to be our colleagues and we are experts at matching you with the right media contacts and influencers to tell your story in a powerful way. SEE MORE OF OUR WORK
Our capabilities include:
- Press Release Development
- Promotional Support
- Media Pitching and Monitoring
- Press Kit Development
- Media Training
- Event Promotion
WE GO BEYOND TRADITIONAL TACTICS
As we aim to help you grow your brand/company, we have to provide more than traditional tactics. Consistency across platforms has never been as important as it is today, and it’s essential that your business reinforces its distinctive voice across channels. Only a strategic integrated marketing approach enables your brand to have an impact across traditional and digital marketing outlets. By tailoring, optimizing, and marketing an original message for your brand, myWHY can help you achieve your business goals in stellar time.
- Strategy Planning
Business Development Strategy, Marketing Strategy, Sales Strategy & Process, Pricing Strategy
- Strategic Partnerships/Brand Collaborations
Identifying other brands and influencers to align with, making the connection & executing campaigns
- Digital Marketing
Social Media Ad Buy, Google Analytics, Adwords, Pay-Per-Click, Landing Page Design & Optimization
- Content Development
Curating ideas to make you stand out, Creating Content for Email Marketing, Newsletters & Marketing Campaigns
- Social Media
Strategy, Auditing, Management
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SOCIAL MEDIA MARKETING
Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more leads and prospects which in turn promote sales and revenue.
Effective social media marketing takes quality and consistency over time to build interest and a following.
Social Media/Online Auditing: We will evaluate your current online presence—from your website, blogs, to your use of social media—or lack thereof. We’ll have a one-on-one call where we walk you through the results and tell you what’s working and not working and what you could change.
Social Media Strategy & Planning: We implement a social media strategy with clear objectives and measurable goals. We research your business and the competition to set a strategy. We take what we find and build the foundation. And then we directly manage your social media presence based on our findings.
Social Media Management: Our skilled team of social marketers will create, manage, and deliver top-performing social media campaigns for your business. We position our clients to become influencers through social media marketing. Our campaigns deliver engaging content, increase followers, and drive word of mouth. This approach easily translates into more leads and sales for our clients.
Custom Content Creation: Content creation consists of the creation of posts that go out on your social media channels. We develop content by defining how your brand hopes to engage its audience. This could be creating content that educates people about your brand, inspires them to take an action, or informs them more about industry-related news to engage their interest. We differentiate from other social media management companies by producing high-quality content with images that incorporate your logo and color scheme.
We Interact With Your Potential Customers: Interactive engagement consists of engaging and interacting with potential buyers on social media. This involves posting content that drives likes, retweets, comments, and shares. It also involves interacting and joining authentic conversations with people who may have a need for your product or services on a daily basis.
We Increase Your Followers: There are two ways we increase fans and followers for our clients. It consists of organic approaches or paid advertising. Organically, we increase followers by spending time each day using hashtags, following hundreds of people, liking other user’s posts, and much more. Under this approach, we typically increase followers by hundreds of people each month on Twitter and Instagram. On platforms like Facebook, we increase your fans through paid There are two ways we increase fans and followers for our clients. It consists of organic approaches or paid advertising. Organically, we increase followers by spending time each day using hashtags, following hundreds of people, liking other user’s posts, and much more. Under this approach, we typically increase followers by hundreds of people each month on Twitter and Instagram. On platforms like Facebook, we increase your fans through paid advertising.
Social Media Advertising: By advertising through social media, we leverage social media platforms to connect your product or service to thousands of people. We use highly targeted methods of social media advertising that allow our clients to pinpoint their exact demographic and reach them at an affordable rate. With our social media advertising services, we will create advertisements, target them, and optimize them for them best results.
Video Marketing: Nothing beats the value that video brings. It’s SEO’s best friend. YouTube is now the 2nd largest search engine in the world behind Google. Over the past couple of years, creating web-video content not only has become easier and less expensive; it also has become completely necessary. Web videos can help you achieve a number of sales and marketing goals while taking a variety of forms – from customer education to property tours and testimonials.
We recommend adding video marketing to your overall goals. We will work with you to create compelling, cost-effective video content within a wide range of budgets. Just as important, we will market your video content across social, web and beyond.
Video services include:
- Script writing
- Pre-production, production, post-production
- Motion graphics
- YouTube channel setup
- Social network integration
OUR CREATIVE CHOPS
Prior to strategic communications and integrated marketing there needs to be a brand identity in place. Our agency provides Creative Development services to assist you in developing the right brand image. Social media pages, logos, graphic content, websites, etc serve as our digital resume. It is the first “Hello” to prospective clients and consumers. Professional photos and video content set you apart from others in your industry. We lead that effort with a strong minimalist creative team.
- Creative Support
Logo, Graphic Design, Social Media Graphics, Photography, Full Video Production services
- Website Design & Development
SEO Optimization, Designing and Developing your website