Karianne Michelle, Consultant: Brand Strategy, leads brand strategy and new business efforts for the agency. She’s a coach and wellness advocate with 20 years of brand leadership experience in the creative industry. Her expertise in branding and digital marketing amplifies our agency’s integrated marketing capabilities.

Karianne has led branding, digital marketing, and advertising strategy for some of the world’s biggest brands including State Farm, Hewlett-Packard, and GE. She facilitated consumer marketing campaigns as Vice President, Digital at Weber Shandwick, a global communications firm and in 2017, left corporate America into entrepreneurship with a passion to help business leaders navigate the complex world of branding.

Transitioning from the high-pressure, high performance corporate world into entrepreneurship naturally led her to integrate a more mindful approach to health. Karianne hosts holistic professional development workshops that enable authentic self-connection & more compassionate communication globally and has coached and presented to over 3,500 leaders in London, Africa and throughout the U.S.

Karianne joined the myWHY team in 2018. She has helped our clients strengthen and diversify their brand and thought leadership positioning, build more inclusive social media strategies, and integrate more mindful storytelling across their audiences.