Karianne Michelle

Senior Brand Strategist


Agency Partner Karianne Michelle is our Chicago-based brand strategist, coach & wellness advocate with 15 years of brand leadership experience in the creative industry. Her expertise in branding and digital marketing amplifies our agency’s integrated marketing capabilities.

Karianne has led branding, digital marketing, and advertising strategy for some of the world’s biggest brands including State Farm, Hewlett-Packard, and GE. She facilitated consumer marketing campaigns as Vice President, Digital at Weber Shandwick, a global communications firm and in 2017, left corporate America into entrepreneurship with a passion to help business leaders navigate the complex world of branding.
Transitioning from the high-pressure, high performance corporate world into entrepreneurship naturally led her to integrate a more mindful approach to health. Karianne hosts holistic professional development workshops that enable authentic self-connection & more compassionate communication globally and has coached and presented to over 3,500 leaders in London, Africa and throughout the U.S.
Karianne joined the myWHY team in 2018 as Senior Brand Strategist.