Inbound Marketing vs. Outbound Marketing: What’s The Difference?
The terms Inbound Marketing vs Outbound Marketing gets thrown around a lot these days. In order to understand the marketing strategies that are most useful now and in the future, you will need to know what both of these terms mean. An understanding of the different plays a big role in increasing your sales. Here is a look at inbound marketing vs. outbound marketing, including their respective benefits and drawbacks:
This involves drawing people to your company with quality content. Inbound marketing keeps you from having to fight for your audience’s attention. It is permission-based marketing. The content that you provide makes your audience interested in your products and services; they come to you voluntarily.
Content for inbound marketing should be educational, valuable and trustworthy. It is important that you create it with an understanding of the buyer’s need to consume information while on the journey to making a purchase.
When you design content specifically for your audience, it does a better job of bringing in qualified prospects with whom who you can form relationships.
As the name suggests, outbound marketing involves reaching out to people. You reach out to consumers whether they want your products and services or not. Outbound marketing typically involves old school marketing tactics. Examples include television and radio ads, print ads and direct mailers.
Back in the old days, most marketing was of the outbound variety. Not only are these methods poorly timed and not well received, they are very expensive. If you are a small business owner, you will likely find outbound marketing both costly and risky.
Outbound marketing is a gamble because there is no guarantee of success. In addition to all that, it is difficult to track the return on your investment.
Outbound marketing is worthwhile for larger companies as they can benefit from fostering a widespread awareness of their product or services.
In order to get the most from your marketing dollar, it is important to collaborate with marketers who have a clear understanding of Inbound Marketing vs Outbound Marketing. Contact us to find out what our team of marketing specialists can do for you.