Effective Search Engine Optimization Advice and Tips
Website loading speed is an important search engine optimization factor. Google values fast-loading websites, and websites that tend to load slowly often get bumped down in the search results. This is because Google is always trying to give their users the best experience possible, and studies have shown that slow-loading sites are extremely disliked. Here are some tips on how to speed up your website.
1. Compress Your Images
Images can slow down your site. Did you know that you can compress an image’s file size without causing any visual changes to the image? Use a plugin to optimize your images automatically upon upload and to bulk-optimize your previous images. WP Smush and Ewww Image Optimizer are two great plugins for this purpose.
2. Avoid Heavy Scripts
Avoid installing heavy scripts on your site. This includes ads that are administered via a third-party server. Also, avoid using automatically playing videos and slides.
3. Cut Down on the Plugins
Plugins also slow down your site. Avoid installing a plugin if it’s unnecessary. Always try to get plugins from trusted developers. Plugins that aren’t coded properly can bog down your site. The same goes for website themes — only get them from trusted sources.
4. Enable Browser Caching
Browser caching is another way to speed up your site. There are many plugins that will do this for you, and some hosting companies also provide caching solutions. You can also use a CDN service such as CloudFlare to speed up your site.
How to Search Engine Optimize Page Titles & Meta Description Tags
“A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) . . . ” – SEOmoz Title Tag
Search Engine Optimization (SEO) is one of the most important parts of building an online presence, especially for small businesses. For more search engine optimization tips, just contact us today.